Editorial methodology

Last updated: May 17, 2026.

How we test tools

For every reviewed tool, we pay for an active paid subscription — not a free trial — and use it on real seller workflows for at least 14 days before publishing. Tools are evaluated against:

• Output quality on a fixed set of test inputs we reuse across reviews
• Pricing transparency and refund/cancellation friction
• Feature coverage relative to direct competitors
• Onboarding and time-to-first-value
• Support responsiveness (we open a real ticket and measure response time)

How we use AI to draft content

Articles marked AI-assisted with human review follow this pipeline: research and source collection (manual), draft generation (Claude or GPT with a structured prompt), fact-check pass (we verify every price and feature against the vendor's live site), and final edit (human) before publish.

Articles in our prompts collection are reviewed for accuracy and tested by prompting ChatGPT with the published prompt before publish. Prompts that don't produce the described output are revised until they do.

What we verify before publishing

• Every dollar amount in a review is verified against the vendor's pricing page within 30 days of publish.
• Every feature claim is verified in the tool itself or in vendor documentation.
• Every competitor mention is fact-checked against the competitor's current pricing and features — we do not republish stale claims.
• Every affiliate link is tested before publish to confirm it loads, tracks correctly, and respects FTC disclosure requirements.
• Every screenshot of a vendor product is dated; we do not publish stock or pre-release images.

How we handle corrections

If you spot an error — a stale price, a missing feature, an outdated comparison — email legal@martechpilot.com with the article URL and the issue. We respond within 5 business days and publish a correction note at the bottom of the article (with date) for material changes.

Refresh cadence

Tool reviews are re-verified quarterly. Comparison pages are refreshed semi-annually or sooner if a vendor changes pricing materially. Prompt collections are reviewed annually, plus immediately after a major ChatGPT model release that changes prompt behavior.

What we don't do

• We don't publish content sponsored by a vendor without an obvious "Sponsored" label. We currently do not accept sponsored posts.
• We don't accept payment to remove a negative review or to delay a critical review during an embargo.
• We don't republish vendor press releases as editorial content.
• We don't generate content with AI tools using copyrighted material as input without licensing.